Case Study

The Orange County Asian And Pacific Islander Community Alliance (OCAPICA) was looking for an alternative channel to communicate with temporary and seasonal workers. They wanted to provide nudge reminders about timesheet due dates and payroll follow up so that employees would be paid for their work. Using Signal Vine, the OCAPICA team was able to send text message reminders to large groups of workers instead of one-to-one communication. The platform allowed them to respond to individual questions that required response while still automating the outreach and standard replies. The team appreciated that multiple users could log-in and use the platform while presenting a single voice to workers. They found that workers were much more engaged and that Signal Vine provided a more fluid two-way communication channel. OCAPICA was able to personalize responses with tools like emojis while also establishing personal relationships without providing their own mobile phone numbers. The OCAPICA team found that the platform provided a seamless process for connecting specific job inquiries to the right advisor. During the first use of the platform, they saw a 49.3% engagement rate for the adult workforce program with 16% of the groups responding to over 50% of the messages.